For a long time, Chinese exhibition industry there is a two different attributes, namely dominant big coffee and invisible coffee. Whether the exhibition enterprise or the field of theoretical research, the all-powerful, strategizing people, or on the road, where the number of typical Xian, is dominant big coffee. At the same time, also need to always pay attention to, in the Great Exhibition in the tide, a group of mainstay exhibition will have the opportunity before, and intends to perpendicular and horizontal. At a time when the China exhibition industry on the occasion, should search and dig this kind of invisible big coffee ecological law, that the practice of service.

People ask, what kind of people belonging to the invisible exhibition of great coffee, how they ecological law and the way of existence, whether from them should learn what?

This should be speaking from the exhibition industry classification: two main lines, namely the exhibition and conference.

From the perspective of national conditions, a kind of service to expand the country's foreign trade demand, the earliest representative national organizations of domestic high-quality enterprises and products to overseas exhibitions, promote domestic enterprises to enter the international market. With the evolution of the reform and opening up and institutional change, and a portion of them to leadership positions, a part of the market mechanism through subversion, fighting in the exhibition line, some follow the pulse of the market economy, with the occupation managers, and other partners to participate in the exhibition market status, China start segmentation and competition.

As the saying goes, a person can go far, to trace the origin of exploration of the original family. The invisible cafe, who was also deeply implanted in China exhibition culture primary personality. No matter what position on the line, even if not in the first line, is still concerned and with international and Chinese characteristics of the thinking of the impact of China's exhibition culture. One of a group of professionals take on the trend of reform and opening up, who has a strong national circumstances, but also by the international exhibition and cultural baptism, not in the system, one is the exhibition industry, silent, hidden in the exhibition arena.

And more of a class is hidden in the industry exhibition. Most of these people have "God's favored one" original background, but also has "innovations learn from other's merits". They are in the face of internationalization and market-oriented new living environment, rejuvenated, become follow him, the downstream industry chain "be like Wu" the object of worship.

This kind of organization and person, decades of infiltration in the related industries, more interested in the industry, the exhibition industry endorsement. To sum up in a word, they have little contact with the exhibition circle of people "playing", they play their machinery, their cars, their horses and sheep, the "scholar's four jewels" their pigs...... Is not in front of the exhibition. Or see their shadows or information, and through a window or undertake the city's official media platform.

Next, we will focus to business meetings.

With the rapid development of WeChat, the mobile phone will often receive a professional comb through the system and standardize the industry rules and common sense. The source code, and the practitioner of this kind of rules where? In fact, they are not only the administrative standard and practitioner, is familiar with international practice publishers. They write the etiquette, the manual of procedure, be regarded as a model of China conference service, fully capable of meeting as service enterprises recruit. They are Chinese administrative system of precipitation and accumulated experience, the conference technology trader with normative, model, system and international, is a great fortune China meeting industry, which has many years of experience and the international conference to undertake combing improve program industry, will no longer be just an administrative officer, speaking of the industry, he is worthy of the reputation of the big coffee meeting.

In view of this, they can be seen from a successful exhibition in the exhibition organizers, well versed in law and technology at the same time, should first become the industry exhibition theme in the master degree, a leader in the planning and organization of sweep down irresistibly from a commanding height, so the exhibition and supporting activities with real industry leader, to promote the exhibition time vigor and vitality. In a word, he is not only to become an exhibition expert, but also if an industry, industry experts, so that the value of the exhibition can truly be demonstrated and return.

The same is placed in the field in the meeting, conference theme selection and planning, conference service implementation, should explore the valuable content to the manual, and the political and economic, industry and enterprise meeting to meet national strategic planning, industrial demand and international political and business rules to enhance the overall the planning and service level. So, China meeting industry skill pattern, as have large, and not satisfied with the landing operation.

Further, a large coffee should be rooted in the contact between the industry and the market demand. As industry exhibition advocates, China Convention and Exhibition Economic Research Association executive vice president Chu Xiangyin said, the industry is the soul and essence of the exhibition, the exhibition is the form and carrier of industry. If the exhibition is a quack, all visible and invisible exhibition big coffee will be standing in the exhibition industry in the forefront of the new blue ocean. At this point, there is no significant hidden points.